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    What is SEO and Why is it Essential?

    Simply put, SEO is a practice of optimizing your website. This optimization will let the search engines know that your website is worth showing in the top positions of search results.

    In this article, we will talk about what SEO is, how it works, and how to use it.

    Keep in mind, that SEO is not a one-time task. It is an ongoing process without end, meaning you need to optimize your website continuously. To do this, you should understand how the search engine ranks your website with certain qualifications. We will talk about this later, so stay with us.

    Types of SEO Traffic

    There is nothing more vital than getting visitors to your website. A good website with zero visitors is worth nothing.

    Luckily, there is something that we can do to manage your traffic.

    First, you should know where the traffic comes from. These are three types of SEO traffic:

    Quality Traffic

    For business, the higher your visitors turn into buyers, the better your traffic quality is.

    You can use the conversion rate to indicate the quality of your website traffic. While it depends on your type of business and goals, 5% is a good conversion rate.

    Good traffic is also when your website’s visitors are looking for the products you offer. If you sell Blackberry smartphones, the traffic should exclude the ones who want to buy fruits.

    Quantity of Traffic

    It is true that the quality of traffic is important. But the quantity of your traffic is fundamental.

    You can simply measure the traffic from the number of visits. But, there are more things you should monitor: visitors, page views and visit duration.

    You don’t need to calculate these elements manually. There are tools like Google Analytics or StatCounter to help you know your website traffic.

    Organic Traffic (Unpaid)

    Organic traffic is web owners’ favorite. Not only is it free of charge, but it may also bring in more visitors/conversions.

    Let’s say that some internet users type a keyword in the search bar, and click the link given by search results. The visits you get this way is organic traffic.

    While it sounds so easy, the competition to get organic traffic is really fierce.  Therefore, you need to implement good SEO to get the desired results.

    SEO is an important tool to boost your website’s visibility. If you are a business, SEO will bring in more traffic and with it – more paying customers!

    To achieve this, you need to implement both onsite SEO and offsite SEO.

    Before implementing SEO, you need to understand the most important thing on your website – the traffic. Here are the key points we cover:

    • Quantity of traffic. The number of visits to your website.
    • Quality of traffic. The relevant visitors for your website.
    • Organic traffic (unpaid). The traffic you get from search engines.

    Now you know why SEO is vital to your website. However, SEO is an ongoing process without end.

     

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